Michelle Phan's Tips For Building a Brand on YouTube

Even if you're not a girl, you might have heard of Michelle Phan. I've been following her since her days on Xanga (if you can believe it or not), and I knew back then that she was onto something. Now she's known all across the world as a makeup guru, and her channel has millions of subscribers. Besides that she also has a contract with L'Oreal and her own makeup line “Em.” Check out a video interview from the Wall Street Journal that discusses Michelle's tips for building a YouTube empire, as well as discussions about her goals in business and life.

Written by Larry Vo