“How Do I Pick Up Asian Girls?” and More Nightlife Tips with Eric Young

Want to figure out how to pick up the hottest Asian girls? Learn how to party like a pro from a 12 year veteran of the game.

For many of our Amped Asia readers and Asian Americans partying in Los Angeles, the name VS Nightlife is a familiar brand in the party scene. With over a decade of experience, Eric Young and his company VS Nightlife have been pioneering the Asian American party experience and are perhaps one of the only companies in the entire nation that focuses primarily on creating unforgettable nights out for Asian Americans.

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Doing God’s work really..

Eric was kind enough to take time out of his busy schedule making the craziest parties happen every weekend to teach us how to make YOUR night out on the town the best experience possible.

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The face that launched a thousand parties!

Amped Asia: What advice do you have for Asian Americans going out looking to maximize their night life experience?

Eric: First and foremost I would say keep check of your expectations and attitudes, which applies to anyone Asian or not, male of female.

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Guys

If you go out, say to a nightclub with the expectation of “I am going to get this many numbers or I am going to take a girl home,” right off the bat you’re going home alone, you’ve already lost. Because it’s the attitude, girls don’t like super obnoxious, pushy, or grabby guys, which is kind of why the whole K-club (Korean club) booking vibe kind of died out. Girls got sick of the bad attitudes and expectations from guys.

Girls

For girls it is kind of the same thing. Not to stereotype but Asian girls sometimes have a reputation for being a bit high maintenance at the club, a little bit over dramatic, and demanding. Many Asian girls expect guys to buy them drinks, which is fine because honestly that is just how the world works, but there is just too much expectation or entitlement in attitudes and expectations when going out which can lead to drama.

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Amped Asia: Ok got it, so now that are attitudes and expectations are on point, how do we get all up in da club?

Eric: For most of the Asian venues getting in is done through the promoters, or what we call the nightlife influencers and taste makers. Get to know them, they get club information and events out to their friends and their social networks about events and venues that might not be available for everyone. Get on their guest list, comp lists or booker table reservations, it can save you time and money.

A lot of times if you just walk up to a club without being on any list usually about 25% of most people going out do this, which is fine, just know you will have to wait a lot longer. And if you are coming with a large party it is highly recommended to do table services because most people don’t realize this, but if you do the math, you end up spending generally the same amount and you are getting the real estate for free.

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A table and bottle service these days is generally affordable, about $1000, so if you say have ten people in your group splitting the table you are spending about $100 a piece, what most people generally end up spending on a night out. Especially for guys who are buying drinks for themselves, friends, and girls.

Girls live in totally different world then men when it comes to going out. I think we all know that. We basically cater toward Asian girls like no other. Most of the girls that walk in, maybe 5% of the girls pay a cover. If you are an Asian girl who knows how to present themselves and have a good attitude you should have no problem getting in. Asian girls especially in LA know how to package themselves, they know how to dress the right way, what shoes to wear, and what purse to match. Of course this sounds very shallow, but image does play into it especially in Hollywood so having the right “assets” and knowing how to present them obviously helps.

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Amped Asia: What kind of assets are we talking about here? A diverse and well organized stock portfolio?

Eric: Haha yes… but what makes LA so different than many other nightlife scenes across the country is we have so many beautiful Asian women going out. They are sort of the oil that makes the engine run.  Venues need hot girls to get the crowds to come out, which is why people choose to go out to the club or lounge instead of say, going to your local dive bar with 6 of your buddies. If you go to that dive bar you are leaving that dive bar with your buddies.

Amped Asia: Now that we are in da club, how do we make sure our time in there is well spent?

Eric: This goes back to attitude and expectations. 5 years ago Korean clubs were a dominant force in LA, tons of people went. Everyone had to get a table to be let in the club and would do booking, where the waiters would drag girls to your table and drink with you. But eventually people, especially girls got sick of doing this, which is kind of why the whole K-club (Korean club) booking vibe kind of died out.

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Our number one complaint from girls that attend our events about guys is that sometimes guys can be just too aggressive or obnoxious because they have a table. Obviously you don’t want to just be shy, standing in the corner sipping on your drink but there is a balance. Just because you have a table doesn’t mean you are entitled.

Plus bottle service is far more affordable these days so there is no reason to get an attitude just because you are doing bottle service. This isn’t Vegas where tables can cost five grand or more.

Also it makes the world of difference if you tip your bartender an extra five dollars guy or girl. If you are buying drinks for $12 -$15 and say you tip a dollar, if you do the math, had you been out at a restaurant you wouldn’t even be tipping what is considered fair. Once you do that I guarantee you the next time you see the bartender they will remember you even in a crowd of people and your next drink will be double, and they will treat you right.

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And for girls sometimes they tend to overreact or create drama. Fights don’t break out often and are a rare occurrence these days, but 90% of fights generally start between girls that escalate when guys start getting involved. There is no need for that so I think having the right attitude and not having any preconceived expectations help keep the drama low and everyone happy.

Amped Asia: Now armed with this great advice where should our Asian American readers apply the lessons they have learned? What are some of the scenes worth checking out in LA for Asian Americans?

Eric:  We are hosting the biggest Asian parties on the West Coast every Saturday at Belasco Night Club in Downtown LA. However, soon this will be moving to Metropolitan in West Hollywood. We’re only having a few more Belasco events.

But it really depends on your scene. If you stick to Los Angeles the trendy places if you are not going clubbing, like if you just want to grab drinks with friends, Line Hotel, Mrs. Fish or Perch. A lot of places in K-Town, these are all kind of like Supper Club bar/club/lounge places.

LA also has one of the biggest thriving EDM scenes in Hollywood. The EDM circuit people go to include Xchange, Create, and Avalon.

Then of course there are the Asian clubs, bars, and lounges in K-Town where if you just want to eat, get some drinks, or maybe do some karaoke. That’s just staying in the downtown Los Angeles and Hollywood areas, you even have places out in Orange County or San Gabriel Valley with local bars and lounges.

Amped Asia: Thanks for all the inside information, we along with our readers are sure to check it out. Our last question is, with over a decade of experience what keeps you motivated in continually building the Asian American lifestyle scene and where do you see it going?

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Eric:  When we first started there weren’t that many party promoters catering toward Asian American tastes in LA let alone in the United States, with the exception of New York. In 2007 before the economy changed we saw an upswing of young professionals, stock brokers, you name it going out in places like LA, San Diego, and San Francisco’s Asian scene. After the economy started to struggle you saw less and less people going out and the scene starting to shrink.

Really LA and New York are some of the last places in the United States with a consistent and dedicated scene for Asian Americans to go out and have a good time. With VS Nightlife we are one of the last bastions of the party scene trying to maintain a presence on the West Coast. It’s something I feel passionate about providing and think is very important.

I have no allusions of what I do, but I think going out is an important part of one’s life. You never know who you will meet or the people that will come into your life from it. I’ve seen people meet the love of their lives, best friends, and people who will be in your life for years to come. I even met my dentist, lawyer, and doctors from my nights going out! So I want to help maintain that for others as well.

As far as where things are headed social media has really changed the game and given people more options and accessibility like never before. It makes it somewhat harder because now as a promoter you have more tools to promote but of course more competition, but with this new reach you have more access to people. This is what keeps me going forward. There have been times when I could have closed up shop but because I have a great dedicated staff who feel passionately about providing an atmosphere for Asian Americans to have a good time, which is why we keep doing it.

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Keep reading to learn more about the background of Eric & VSNightlife!

Amped Asia: So Eric, for many of readers who grew up Asian American, many are wondering how did you make partying into a career? Can you tell us a little bit about yourself and your background that led you to your awesome lifestyle in Los Angeles?

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Eric Young: I was born in Taipei, Taiwan. All my immediate family is still over there actually, including my mom. I moved over during grade school, like right after 1st grade, around when I was 7. We eventually settled in Los Angeles growing up in the suburbs.

Amped Asia: Growing up you must have partied your ass off a lot right?

Eric: Nooo,I didn’t actually. I was kind of your typical Asian American kid, kind of sheltered. It was a pretty normal childhood, played sports, that type of thing.

Amped Asia: So how did the kid who didn’t party much, grow up into the LA based party promotion impresario we all know and love today?

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Eric: After high school I spent some time in the Bay Area doing odd jobs here and there, a year in New York, basically just trying to figure out what I wanted to do in life. Eventually I decided to move back to LA to attend architecture school.

Amped Asia: Wait, wait, wait, hold up…architecture school?  That seems pretty different from party promotions. How did you make the transition from architect to party promoter extraordinaire?

Eric: Well architecture school is pretty grueling, it’s an intense and incredibly time consuming five years of learning. When I finally graduated, it took me six years, I was also working full time at a firm, like 60 hours a week and I was super burnt out at this point. Then I had taken the first job offer that came across my table to do some sustainable housing projects in Kyoto, Japan.

I had 6 months before I left so of course being young, me and my friends were partying A LOT before I made the move. The transition in many ways was reactionary to what my life was then and honestly happened very organically. I wasn’t any type of marketing, advertising, or business major. It just had to do with the timing of my life and what was happening in the party scene back in 2003. Back then there were only a few clubs or places for Asian Americans to go, mostly in K-Town, so you would wind up going to a lot of the same places, seeing the same people, and over time we ended up knowing a lot of the people involved in the scene.

One day me and my buddies were sitting in the living room sick of doing the same routine and we started thinking; “Why don’t we just throw our own party on our own terms?” We had already spent so much money over time on things like table service, bottles, booking, and knew the people so why not just throw a party ourselves? It wasn’t anyone’s birthday, there wasn’t a reason, other than “Hey let’s just throw our own private party.”

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 Amped Asia: That must have been one hell of a party to make you change your mind about architecture. Were there any other factors that helpws make the choice?

Eric: Well it sort of was a process. We started off not thinking that this would be an ongoing thing or let alone a way to make a living. We threw one event that turned out great, which led to another, and another, eventually 10 events. At the end of six months of doing this we finally realized this could be a company and we needed to make a decision whether to pursue it or not.

At that point I knew what my life would be like in the next ten years with architecture. I would go to Japan. I would do an internship for two years, move on to another firm, start my own firm, get married have kids, that sort of thing.

Or I could take this other path, which was completely foreign to me and was super excited about. I didn’t want to wake up some day and wonder “What if?” What if I had decided instead to make this company grow and create these events? So I made the decision to switch. I made the call to my parents who of course were upset, and started this new path. That is how we created our party promoting company in 2003 which we called VisionShock which has now evolved into VS Nightlife Group.

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Amped Asia: So once you made the switch how did you get started? What made you different?

Eric: Well when we first got started, keep in mind, social media wasn’t where it is today. There was no Yelp or a Facebook, a lot of clubs were still promoting their venues through word of mouth. Most party promotion companies were basically just three or four people who would brand themselves or call themselves a company to get the word out and throw a party. Many though would not be one entity they would be promoting based on their names, by themselves.

So when we first started we thought how do we get say 1000 people into a venue? My network is only so big, my partners’ networks were only so big, so how do we make our presence noticed?

We began hiring a big staff of 20-30 people to promote an event versus just a few people or one individual. Our business model was to create a network to increase awareness for events by hiring a staff that we sort of cherry picked from diverse groups such as college kids, young business professionals, life of the party personalities, social butterflies, and alpha dogs of their respective social scene.

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We created a collective group of companies and party promoters that started collecting information; cell phone numbers, emails, etc. in order to inform, grow, and sustain a large consistent audience to attend our social events.

Back then promoting was done on more of a guerilla street level way, handing out fliers, word of mouth, etc. So our structure of promoting an event was sort of the first of its kind before social media and has been duplicated even now almost ten years later by other companies in the scene.

Amped Asia: Why did you feel so passionately about catering toward the Asian American scene specifically?

Eric: Being Taiwanese I share a lot of the same experiences that lots of Asian Americans do, and not to stereotype but we are a very hard working people so we too need that balance, that balance of having fun. We make up a large part of the fabric of American society but we don’t necessary always have the same representation especially back when I started in the nightlife scene.

The Asian American nightlife scene shares a lot of the same struggles Asian Americans face on a day to day. Ten years ago it wasn’t trendy or even cool to cater toward Asian Americans. There was a certain stigma by the really hip or hot lounges opening up in Hollywood about Asians so it made it really hard to get into these places. Asian men specifically, so even if you did bottle service it would be tough to get in. I won’t name any names, but there are still clubs shockingly today that even put quotas on certain demographics before they say no more of this or that demographic can come in. And this is 2015, so imagine ten years ago it was much worse!

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Which is why I think the Asian club scene started thriving because we found the need to create an environment that Asian Americans could be comfortable in and we started opening doors to venues that in past were not accessible. We wanted to create the option of allowing Asians to get the best table at a club that they couldn’t get on like a Saturday night, but could on a Friday or Thursday instead. Going out and having fun while you are young is an integral part of life and Asian Americans are no different so we wanted to help promote that.

Amped Asia: Is party promoting for Asian Americans much difference than say any other demographic?

Eric:  I think it goes back to the comfort level. I think a lot of that has to do with how we were raised or what we are familiar with, which is why many Asian Americans come out to Asian parties or venues because not only is it finally a venue catered specifically for them but also provides a familiar atmosphere of what they know.

This isn’t necessarily true for 100% of the clientele that show up to our parties or venues and we do have a diverse mix of people attending, but I think a lot of Asian Americans look for that comfort level we mentioned.

From the promoter’s perspective, it goes back to the many different scenes in LA. This melting pot of cultures makes LA so unique. Also it’s not a horizontal city where there is just one centralized hub. People don’t just have a downtown to go to when they go out. There are so many focal points and because of that the nightlife scene is really spread out with endless options.

Asian scene specifically is made up of even more scenes within itself. You have Chinese, Filipino, Japanese, Korean, Vietnamese, Asian who just moved here from abroad, who all have different ideas of going out so you have to plan accordingly.

If you are in the LA area or just looking for a good time to party like a pro you can contact  Eric Young at:

Guestlist Contact email – [email protected] or Eric@VSnightlife.com

VIP Table Reservations – [email protected]

Or keep up with VS NightLife events through their website and social media:

VSNightLife Website

VSNightLife Facebook

VSNightLife Instagram

VSNightLife Twitter

 

Written by SheuManChu