Another edition of “Life of a Sneakerhead.” Check out a quick breakdown and trip down memory lane in this video

K-pop group 2ne1 is known for being female Hypebeasts, which is why it's so appropriate that Hypebeast themselves interviewed member

In another example of why PSY is a master at making viral hits, we have PSY's latest music video featuring

See the full spread in the May 2014 issue of Amped Asia magazine. Model Hedy Wong (Instagram: @cestmoihedy). Photography by

Asian parents always love getting on your case for grades. Here’s a skit by Just Kidding Films that a lot

If you’re a dude, especially an Asian dude, you most likely enjoy buying sneakers. Or maybe you want to start

Okay so this is not that funny, but it does prove that you don’t want to go around telling people