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Kim Tae-hee, Yoon Eun-hye, Jeong Ryeo-won becoming a big "threat" to the big seniors
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TN1
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Kim Tae-hee, Yoon Eun-hye, Jeong Ryeo-won becoming a big "threat" to the big seniors
Top female stars are now giving up their CF Queens title for the new generation of young top female stars.
At the end of last year, advertising agencies had difficulties deciding whether the old models that were familiar with the consumers or a new models that had uniqueness and originality.
For the last 4 years, Lee Young Ae, a LG Whisen Air Condition's model, was replaced by Jeong Ryeo-won. Another on is Kim Nam-joo, the Lady of Daewoo Construction Prugio for last 7 years, was replaced by Kim Tae-hee. And also, Samsung Electronics Zipel has also chosen Yoon Eun-hye as their next generation of models to add some fresh image to the brand.
A spokesman from an advertising agency explained, "There is no 'special' reason or cause behind this new trend. Rather it is a result of the mutual need of many companies seeking a new and original image which was met by the rising of the new generation female stars. Despite what is being said about this new trend, the previous generation of models still have strong influence in the industry. For example, this is Lee Mi-yeon's 7th years working as a model for Doosan Construction Company. Thus this phenomenon is just a chance event during this re-contracting period rather than the replacement of a whole generation of models as many seems to think".
![[Image: idol.jpg]](http://i91.photobucket.com/albums/k296/meteorite_girl2006/avatar/idol.jpg)
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| 02-15-2008 01:56 PM |
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RE: Kim Tae-hee, Yoon Eun-hye, Jeong Ryeo-won becoming a big "threat" to the big seni
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| 05-01-2008 03:52 PM |
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