Top female stars are now giving up their CF Queens title for the new generation of young top female stars.

At the end of last year, advertising agencies had difficulties deciding whether the old models that were familiar with the consumers or a new models that had uniqueness and originality.

For the last 4 years, Lee Young Ae, a LG Whisen Air Condition's model, was replaced by Jeong Ryeo-won. Another on is Kim Nam-joo, the Lady of Daewoo Construction Prugio for last 7 years, was replaced by Kim Tae-hee. And also, Samsung Electronics Zipel has also chosen Yoon Eun-hye as their next generation of models to add some fresh image to the brand.

A spokesman from an advertising agency explained, "There is no 'special' reason or cause behind this new trend. Rather it is a result of the mutual need of many companies seeking a new and original image which was met by the rising of the new generation female stars. Despite what is being said about this new trend, the previous generation of models still have strong influence in the industry. For example, this is Lee Mi-yeon's 7th years working as a model for Doosan Construction Company. Thus this phenomenon is just a chance event during this re-contracting period rather than the replacement of a whole generation of models as many seems to think".

youngster are really a threat to oldies, new generations of star is mostly patronized especially now adays and new face, new look is much better.

i love rain very much~!!!

for me..i dun call it threat..its just natural...new faces...new generation with dfferent tastes and opinions....

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big seniors would just have to work harder and find their own stands..i've seen aged actors and actresses who are still pretty good n famous

It's only natural for companies to look for new endorsers. That's the way the business works. These old stars can surely find new products to endorse.

I Love kim tae hee...check out my photos collections. Just click on the link below and click on the image to view it larger


http://www.shareapic.net/content.php?gid...=gratitude

Yeah, new generation and all that is true. This is nice.

That's life. If new actresses are patronized - of course they are. And the previous ones were, too. Nothing new, nothing changed but the faces.

We all get old! But how will we be remembered?

Sigh that's the way the entertainment business works.. but that's life. You can't expect to have all the glory forever! I think it's great that Yoon Eun Hye and Kim Tae Hee and other new faces are given these as they deserve it for their hard work. However I wish the old seniors can still be noticed like them.