Korea's leading entertainment company, JYP Entertainment held a ceremony for the new launch of JYP China in Beijing on October 13. JYP China held a press conference to announce its plan to discover new stars in China.
At the press conference, JYP China also presented a showcase of 24-year-old Liu Xin, JYP China's first rising star. Liu Xin is the winner of the first audition hosted by JYP China and the Chinese corporation of Samsung Electronics. Since the audition, she underwent JYP Entertainment's rigorous training program before making her debut with an album.
JYP Entertainment official said that with the establishment of JYP China in additions to JYP Korea and JYP USA, the company is ready to challenge the worldwide pop culture market. He added that the successful debut of Liu Xin has heightened Chinese youths' interest in the JYP audition and brought a vast number of talented people to the second round of auditions. Samsung Electronic official also said that Liu Xin will take active part in most of the Samsung promotions in China.
Source:
Seoulfull