Bae Yong-jun (The Legend) will collaborate with Nonghyup Korea and introduce Korea's main staple, kimchi, to Japan.

Bae, who has been managing "Gosireh", a traditional Korean restaurant in Tokyo, since 2006, will begin selling "Gosireh Kimchi" starting September 4, 2008.

The kimchi, which uses only Korean ingredients and is made by Nonghyup Korea, will be sold for 600 yen per 300 grams in large supermarkets and Isetan Department Store in Japan.

In the past two years that Bae has been working hard to promote the taste of Korea to Japan through his Gosireh restaurant. A "Gosireh Dosirak," a packed lunchbox that features 16 different kinds of side dishes, was introduced in Japan through the Seven Eleven convenience store and gained huge popularity among Japanese consumers.

This post was last modified: 08-20-2008 10:47 AM by TN1.

Haha! Whoaa, he's getting really into all that traditional korean food business stuff. Good luck to him for all that =)

that's a good venture and a good idea, for not at all time he's entertaiment business. i wish him good luck too.

he's such a busy man isn't he? good for him, if only i could try it, sounds yummy

I've never tried kimchi, but I always have wanted to. I wonder what is a good brand that is availble in the U.S...