Former Sugar member, Ayumi, went solo with her hit single "Cutie Honey," and she also joined SM Entertainment. Not too long after joining SM, photos of her were posted all over the internet concerning her new look.

SM recently released the "2007 Winter SM Town" project album. Inside the album, fans noticed a very large difference between Ayumi's appearance now and before during her "Cutie Honey" days. Ayoomi's trademark chubby cheeks are also gone. Fans are commenting on how her jawline seems to have changed a lot, where others are saying that her face has changed as a whole.

I'm not doubting that she could have had plastic surgery.
But there are a lot of other possibilities. Maybe she lost a lot of weight, and maybe she just looks different.
The lighting could have affected her face as well, and maybe her make up has changed.
But its not surprising that netizens first thoughts would be plastic surgery. Anything to cause some publicity about the celebrity always comes first : P

poor ayumi..there are rumors that she's not a natural beauty but Ayumie is Ayumi. great girl. She does look different once you look at her for a while :l but Carmen might be right, maybe it's just a natural loss of weight or something :]

btw long time no see Carmen ;D

omg kooky XD I KNOW EH!!! Glad to see you too

Wait a second whose song is cutie honey? I thought that was Koda Kumi's song O_o.. Anyway i don't see much of a difference if that pic right there is a recent one.. I just googled her and I still don't see a difference in her looks..

She's pretty... That's all that matters!

Kooky Noona! You're back! Are you going to enter the E-Card Contest? Because I want to pay you back for beating me at Krazoom's contest!! Lol

whether she had it or not she's very pretty and its normal to every to enhance its beauty as long as it wont cause bad to health.